Marketing
Digital Marketing
Visual funnel, ROI scatter, stacked area chart. Dashboard 4 of 10 in the portfolio. Fictional data, created to demonstrate visuals and KPIs typical of this industry. Labels inside the dashboard are in Portuguese, as in the original project.
Leads Gerados
28.420
▲ +34%
CPL Médio
R$ 18,50
▼ -R$3,20
Conv. Lead→Venda
12,4%
▲ +2,1pp
ROAS
4,8×
▲ +0,6×
Funil de Marketing — Visitantes → Clientes
Mix de Investimento por Canal
Leads Mensais por Canal
CPL por Canal (R$)
ROAS por Canal