E-Commerce
E-Commerce Analytics
GMV heatmap, retention cohort, checkout funnel. Dashboard 5 of 10 in the portfolio. Fictional data, created to demonstrate visuals and KPIs typical of this industry. Labels inside the dashboard are in Portuguese, as in the original project.
GMV Total
R$ 24,8M
▲ +28%
Conv. Rate
3,2%
▲ +0,4pp
AOV
R$ 187
▲ +12%
Carrinho Abandon.
64%
▼ -8pp
Heatmap GMV — Dia da Semana × Semana (R$ mil)
DomSegTerQuaQuiSexSáb
Baixo
Alto
Cohort de Retenção — % retorna ao mês seguinte
Funil de Checkout — Drop-off (%)
GMV por Categoria
Conv. por Dispositivo (%)